POTENSI MEDIA DIGITAL DALAM PEMASARAN DAN PELESTARIAN VISUAL PADA WISATA LANSKAP

Abstract

Currently, the use of digital media has become a basic need for society. Several studies report that digital media is beneficial for life, including marketing as well as tourism marketing. Another interesting aspect of digital media is its speed, practicality, flexibility, breadth, and efficiency, which can also preserve objects. Unfortunately, there is limited literature available to understand this phenomenon. On the other hand, the issue of visuals and tourism is also an issue that has received less attention. This article is a critical review of articles, research, and reports related to digital media in preserving and marketing visual landscapes, which are seen as one of the tourist attractions, namely landscape tourism. This article contributes to enriching the literature and developing insight into the potential of digital media, landscape preservation, and visual landscape tourism, which so far have not been widely discussed, especially regarding their interrelationships.